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InvestFit - B2B2C Wealth Advisory Platform

InvestFit - B2B2C Wealth Advisory Platform
Asset Categories: Securities, Unissued Securities
Sale Type:
Price Guide: AUD Series B – Seeking to Raise A$2M
Status: Open

Summary:

The company is a wealth advisory platform for financial planners and private wealth advisors. The company uses sophisticated algorithms to search for the most optimal asset allocations based on a customer’s specific wealth goals, processing billions of calculations in parallel via the cloud in near real time (30 seconds). Using up to 100 years’ worth of investment market data, the company can give the investor up to 95% certainty level in projecting future wealth based on the optimally constructed asset allocation.

Traditional wealth planning tools are not built for the cloud and cannot match cloud-first-processing fundamentals. By giving users online interactivity over goal-based scenario planning with near-instant results, financial planners and their institutions can more effectively engage their clients, in the most digitally scalable way.

The company is in revenue with a small user base, however recently signed its first major contract and expects to sign a second significant contract by the end of the month.

Asset Description:

InvestFit is a B2B2C wealth advisory platform for financial planners and private wealth advisors. InvestFit uses sophisticated algorithms to search for the most optimal asset allocations based on a customer’s specific wealth goals, processing billions of calculations in parallel via the cloud in near real time (30 seconds). Using up to 100 years’ worth of investment market data, the company can give the investor up to 95% certainty level in projecting future wealth based on the optimally constructed asset allocation.

Traditional wealth planning tools are not built for the cloud and cannot match InvestFit’s cloud-first-processing fundamentals. By giving users online interactivity over goal-based scenario planning with near-instant results, financial planners and their institutions can more effectively engage their clients, in the most digitally scalable way. InvestFit has a number of top financial advisory groups signed up to the platform, including ANZ Wealth (aligned dealer groups in pilot shortly), Mortgage Choice, StanfordBrown and BMY Group and many more. The company is also in contract negotiations with a global technology firm which will open up the US life insurance market. It expects to complete these negotiations in the coming month.

Market Size

  • Australia is one of the world’s most mature financial advisory market with over 22,000 advisors and over 4 million industry Super fund members.
  • Australia has around A$2 trillion in wealth-under-advice
  • InvestFit is also working to expand into Asia with a Chinese translated version of the platform currently live.
  • The estimated advice market in US, Australia and Asia combined is over US$7bn
  • China self-direct advice market is untapped at this stage and presents huge potential (estimated >$10bn)

Offer

  • Series B: seeking to raise A$2.5m
  • Use of funds:
    • Working capital
    • Asian market entry and expansion
    • Technology build up
    • Marketing and promotion
    • Series A/Seed: raised A$1.5m

    Founders and Management

    • Edde Salis (Co-founder & CEO) - 25 years’ experience in financial services focusing on financial markets and risk. Previously BZW (Barclays), NAB, HBOS/Lloyds and Nomura. International experience including the US and Asia plus helping Australia’s largest corporations manage financial risk. BComm (UNSW), FINSIA.
    • James Claridge (Co-founder & CPO) - James has 25 years’ experience in actuarial and financial modelling and has co-authored papers on Portfolio Optimisation and Enterprise Risk Management. James holds BEc (Macquarie), BSc (UNSW), BA (UNSW), FIAA, ARM (Insurance Institute of America) and GAICD (Australian Institute of Company Directors).
    • Gavin Daw (Co-founder) - 20 years’ experience in computer science, high and low level programming and Scrum Agile Methodology across a range of Java based technologies. Specialising in high computational analytics via CPU and GPU applications. Developed bank security software voted best in Europe magazine awards. BComm (Information Technology) Curtin University WA.
    • Antony Pritchett (CTO) - 20 years’ experience in computer science, and full stack development and Scrum Agile Methodology across a range of technologies. API based solutions and integrations, AWS applications and virtual server solutions. SaaS.
    • Victor Jiang (Chairman) - Victor is a serial entrepreneur, having started his first company at age 23. He has worked across 15 countries, consulting to Fortune 50 companies and start-ups. Victor founded Sapien Ventures in 2015 with the goal of “bringing Silicon Valley knowhow to Australian entrepreneurs”. Sapien operates in 3 continents and Victor sits on multiple Boards of FinTech and B2B tech companies across USA, China and Australia.

     

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