Hiro Brands Ltd

Hiro is a new Australian-based, fast-moving consumer goods (FMCG) business resulting from the merger of the Heat Group and Aware Environmental.

Success with in-house brands & contract manufacturing for nationwide brands

Hiro operates an existing portfolio of well-known consumer brands spanning everyday and premium consumer products with appeal to a wide customer base.

Hiro also acts as a local manufacturing partner for nationwide Australian brands like Coles branded products, thankyou, Dr Lewinn’s, Lacura, Redwin and Henkel.

A leader in sustainable product development

Hiro aims to be the leading Australian-based manufacturer and distributor of everyday consumer products; products that play a key role in the lifestyle and well-being of consumers such as cosmetics, household care, beauty accessories, therapeutic products and personal care products.

Hiro’s has extensive technical capabilities to develop sustainable products that support the macro trend for conscious purchasing. This will appeal to a broad group of consumers who want to do good by making choices that better support the planet and their lifestyle.

A combined team with extensive FMCG experience

Hiro has a new Board of Directors, an experienced FMCG Managing Director and CEO, a new senior executive team and a comprehensive strategy to grow the consolidated Company.

An attractive proposition underpinning Hiro is its strong national multi-channel retail/ B2B distribution network combined with Australian-made high-volume manufacturing capability.

Accelerated research & development

Hiro will achieve its growth plans by accelerating its own proprietary brand Research and Development (R&D) program, supporting locally made retail brand contract manufacturing and expanding its sales channel access.

Hiro will identify and nurture new to-market sustainable brands through support in R&D, manufacturing and Hiro’s national distribution network.

The Hiro business is an attractive proposition because it has an established end-to-end product supply capability and a diverse national customer distribution base. This in turn enables Hiro to grow its sales penetration more quickly without using external intermediaries.

Combined with local high-volume manufacturing capability, Hiro will continue to create Australian-owned, made and developed products to support a growing retailer and consumer desire for locally made personal care, cosmetic and household cleaning products.

Hiro owns a wide range of recognisable and trusted consumer brands sold across the grocery, pharmacy and a variety of customer channels.