Capital Raising

Hiro Brands Ltd

Growth opportunities in one of Australia’s largest FMCG businesses

I am interested

Growth opportunities in one of Australia’s largest FMCG businesses

I am interested

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INDUSTRY

Consumer Goods

RAISING

A$7.5M

PRE-MONEY VALUATION

A$42.5M

Investment Highlights Company Overview Transaction Overview Additional Information Team

Transaction Summary

Hiro Brands Ltd

  • Raising A$7.5M

  • Pre-Money Valuation of A$42.5M

I am interested

Investment Highlights


  • Strong national distribution network servicing 7,000+ customers, including 4,000 pharmacies

  • Compelling competitive advantage – a portfolio of consumer brands & accelerated product innovation agenda to grow customers

  • A leader in producing local, sustainable mass consumer products

  • Existing manufacturing partnerships with leading brands Coles, thankyou, Dr Lewinn's, Lacura, Redwin and Henkel.

Company Overview


  • Highly flexible

    Australian local Manufacturing business

  • Directly servicing existing retail customers

    B2B & B2C for cosmetic, personal care, household cleaning & TGA approved Cosmeceutical products

  • Pre-IPO opportunity

    FMCG with a strong board & senior management team

  • Well-known Australian owned brands

    Significant potential to benefit from growing distribution channels

Hiro is a new Australian-based, fast-moving consumer goods (FMCG) business resulting from the merger of the Heat Group and Aware Environmental.

Success with in-house brands & contract manufacturing for nationwide brands

Hiro operates an existing portfolio of well-known consumer brands spanning everyday and premium consumer products with appeal to a wide customer base.

Hiro also acts as a local manufacturing partner for nationwide Australian brands like Coles branded products, thankyou, Dr Lewinn’s, Lacura, Redwin and Henkel.

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A leader in sustainable product development

Hiro aims to be the leading Australian-based manufacturer and distributor of everyday consumer products; products that play a key role in the lifestyle and well-being of consumers such as cosmetics, household care, beauty accessories, therapeutic products and personal care products.

Hiro’s has extensive technical capabilities to develop sustainable products that support the macro trend for conscious purchasing. This will appeal to a broad group of consumers who want to do good by making choices that better support the planet and their lifestyle.

A combined team with extensive FMCG experience

Hiro has a new Board of Directors, an experienced FMCG Managing Director and CEO, a new senior executive team and a comprehensive strategy to grow the consolidated Company.

An attractive proposition underpinning Hiro is its strong national multi-channel retail/ B2B distribution network combined with Australian-made high-volume manufacturing capability.

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Accelerated research & development

Hiro will achieve its growth plans by accelerating its own proprietary brand Research and Development (R&D) program, supporting locally made retail brand contract manufacturing and expanding its sales channel access.

Hiro will identify and nurture new to-market sustainable brands through support in R&D, manufacturing and Hiro’s national distribution network.

The Hiro business is an attractive proposition because it has an established end-to-end product supply capability and a diverse national customer distribution base. This in turn enables Hiro to grow its sales penetration more quickly without using external intermediaries.

Combined with local high-volume manufacturing capability, Hiro will continue to create Australian-owned, made and developed products to support a growing retailer and consumer desire for locally made personal care, cosmetic and household cleaning products.

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Hiro owns a wide range of recognisable and trusted consumer brands sold across the grocery, pharmacy and a variety of customer channels.

Transaction Overview


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Opportunity to participate in a A$7.5M raise at a pre-money valuation of A$42.5M through the issue of shares at $1.15 per share.

Use of funds

13%Marketing – brand establishment and delivery

4%Technology and R&D

27%Manufacturing site consolidation (Aware) and manufacturing robotics, automation, equipment and office fitout

56%Working Capital - RM stock, components, inventory

Additional Information


  • Financials
  • Company Presentations

Team


  • Management
  • Directors
  • Steven Chaur

    MD & CEO

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  • Albert Zago

    CFO

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  • Barry Davies

    Executive General Manager - Operations

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  • Garry Hounsell

    Chairman

  • Steven Chaur

    Director

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  • Paul Docherty

    Board Member

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  • Lyndsey Cattermole AM

    Board Member

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