Online Food Marketplace – IPO
The Company is a UK-based online and mobile takeaway food marketplace with ~90,000 registered customers and 400 restaurant partners on its platform, and a national UK footprint.
Appetise has a scalable and low capex business model via pureplay marketplace focus. The Company does not provide capital intensive logistics or delivery services.
The global food delivery market is estimated to be A$124B annually. The UK takeaway market is currently estimated at A$10.7B annually, rising to A$12.8B by 2020. The Company believes that it offers a better value proposition to its restaurant partners and customers than its competitors. The Company is backed by a U.S. Institutional investor, with a driven Board and management team including a former MD of the soccer club Arsenal Holdings plc, a former CEO of eBay Australia, and a former Amazon marketplace specialist.
The Offer presents an opportunity for investors to gain ground floor investment entry into the fast-growing global market for online takeaway food ordering (~A$100 Billion+), which is otherwise not readily accessible to Australian domestic investors.
Minimum application amount per investor is A$2,000 (10,000 Shares).
Key Transaction Information
The Company is raising up to A$6.8M (minimum A$4.8M) in an Initial Public Offering on the ASX. The proceeds of the funds will be used for marketing, head office costs, sales staff expansion, software and platform development, IPO expenses and working capital.