OpenDNA Limited - IPO - Artificial Intelligence Software

Categories Securities, Unissued Securities
Sale Type Price on Application
Price Guide AUD A$8M - Capital Raise @ A$0.20 per share (indicative market cap A$21M)
Status: Closed


OpenDNA is a business intelligence platform that provides businesses with a single customer view. It does this by building detailed psychographic maps on users in real-time. Businesses that power their systems with OpenDNA are able to better engage and target their customers by building the most detailed single customer view. It can do this whether the app or website has 100k, 10-million, 100-million users or more. Customers receive the most personalized, relevant experience in any platform powered by OpenDNA, which pushes personalised content across any e-commerce product/service offerings (entertainment, publishing, fin-tech, travel, etc.). The Company’s technology works by creating a detailed, holistic profile of an individual user’s likes, dislikes and interests based on that user’s interaction with Platforms to which the technology is connected (and hence which are “Powered by OpenDNA”).

The Company is seeking to raise a minimum of A$8M and up to A$10M (including oversubscriptions) via the Offer, which will be used primarily to fully commercialise its technology and expand its business, including through sales, marketing and new product development.
Firm bids due by 5pm 21 October 2016 (AEST).

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