WithWine

Categories Securities, Unissued Securities
Sale Type
Price Guide AUD Raising A$1.2M (Pre-Money Valuation of A$8.15M)
Status: Open

Summary:

WithWine is an industry disruptive commerce platform that powers the rapidly growing Direct-to-Consumer (DtC) businesses of wineries globally

Wine Market

  • Worth more than US$378bn pa globally (in 2019) and expected to reach US$528bn by 2025
  • In Australia and New Zealand it’s worth US$13.7bn (in 2019) and expected to reach US$18bn by 2025
  • Wine’s market share is increasing and becoming more premium against other alcoholic beverages
  • Shift from offline to online purchases related to COVID-19 for Food & Beverage = 26% in the USA

Wine & DTC

Globally:

  • More than 85,000 wineries
  • DtC is the central plank of winery businesses’ strategy
  • DtC now worth more than $1bn in Australia and $5bn in the USA

In Australia

  • DtC represented 6% of the volume of wine sold in 2020 (double 2019’s figure) but 17% of the value
  • Total DtC revenues grew 7% in 2020 vs 9% in 2019
  • DtC delivers an average of $16 revenue per bottle vs Wholesale ($8) and Exports ($6)

Only 3% of visitors are being re-engaged, not helped by the fact that only 13% of wineries have a CRM

 

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