Bondi Born, Seafolly, Jets, Tigerlily: Australian beach brands prized by private equity


From afar, the motley crew of sleep-deprived, yet patientqueuers gave no indication of what they were queuing for. Frocked-up fashionistas lined up alongside the homeless;

cashed-up international students waited next to wide-eyed Airtaskers; avid luxury merchandise on-sellers ostentatiously displayed their wads of $50 and $100 notes.
This odd microcosm of fashion society played out in June, in the middle of the iconic Sydney beachside suburb of Bondi.

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