SOFI Spritz is an award-winning Australian beverage brand which takes Australian wine and blends it with sparkling water, citrus & herbal extracts
to create a range of pre-batched cocktails inspired by classic European recipes. The Company has developed three core wine-based beverages inspired
by the most popular cocktails in Italy and has also produced limited edition and seasonal offerings. It has proven market traction with an enthusiastic
base of repeat consumers.Revenue in FY18 grew by nearly 55% from FY17 to reach A$1.7M.
The Company is positioned to address three key trends:
Health & Wellbeing – SOFI has reduced alcohol content (8% ABV). It is a lighter refreshment due to its water component, consisting of only natural
ingredients (with no added sugar).
Convenience – premixed formats include 250ml Piccolos (6x4 packs) & cans (6x4 packs), 500ml share size (12 bottle cartons), 750ml full size (12
bottle cartons), and 30L Kegs for Cocktails on Tap.
Premiumisation/Indulgence – on-trend European recipes, boutique producer, hand-crafted product with packaging & brand aesthetics.
The Company also benefits from a supportive tax regime, especially for smaller wine producers. Under the WET tax regime, all wine products enjoy a preferential
tax rate (29% of wholesale price) versus the spirit-based beverages (excisable at approximately $1/standard drink) which the Company competes against
– resulting in a tax cost advantage of A$0.50 - A$1.00 per standard drink.
Last year, SOFI was awarded “Best Innovation” at the Australian Drinks Award for SOFI Spritz Blood Orange & Bitters. The awards were based on a survey
of over 6,000 Australian consumers.