Joolie Holdings Inc

Investment Highlights

Transaction Overview

Terms of offer:

The Company is raising US$1 million via a convertible note. Minimum investment of $25,000

USE OF FUNDS

Company Overview

The Problem

Millions of landlords across Australia and the United States self-manage their rental properties to avoid the 7–9% of rent (plus letting, inspection and renewal fees) charged by traditional property managers. In doing so they take on the administrative workload, the growing burden of tenancy compliance, and around-the-clock tenant demands. Existing self-management software provides forms and payment rails but still leaves the landlord doing the work.

The Solution

Joolie is an AI property manager that does the work, not just the paperwork. For a flat US$20 per month per property it automates leasing and tenant screening, rent collection and arrears follow-up, maintenance coordination, inspections and compliance tracking, delivering a full-service management outcome at software-like gross margins because AI performs work that has historically required human labour.

Business Model

A layered, recurring-revenue model: a B2C subscription at US$20/month per property; a Marketplace connecting landlords and tenants with vetted service providers (adding transaction revenue without additional acquisition cost). Revenue per customer rises over time while acquisition stays low through referral-partner channels.

Market & Traction

Joolie targets the self-managing landlord segments of Australia (launch market) and the United States (primary expansion opportunity), a combined 52M+ individual landlords, structurally underserved because traditional managers cannot profitably reach them. The product is built and launching now, with early customer acquisition underway via financial-advisor and mortgage-broker referral channels and targeted digital campaigns.