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Success Story - Australian Swimwear Brand Bondi Born

Tuesday, August 22, 2017

PrimaryMarkets is proud to have supported Bondi Born in completing its recent A$650,000 growth round equity raising to allow the business to capitalise on demand both overseas and locally. Bondi Born's SS18 range has received rave reviews in the US, Europe and Australia with major premium swimwear distributors and retailers submitting orders.

 

The successful equity raise has allowed the team to bring on production and ecommerce/digital marketing specialists allowing the Founders to focus their energies on range design and engaging agents, distributors and retailers worldwide. Recent new contracts have been signed with Bloomingdales in the US; the largest premium swimwear distributors in NY and Miami; and Australia's pre-eminent swimwear retailer.
Bondi Born's ecommerce sites also went live in May and will be the backbone of sales growth.

In terms of influencer marketing, Bondi Born has now been seen on the bodies of numerous celebrities including Hailey Baldwin and Nicole Trunfio (ex Victoria Secret Angel). The articles below provide further detail on Bondi Born's progress.

 

 

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