Capital Raising
OPEN
Axiom Holographics
New Breakthrough Hologram Technology
INDUSTRY
Technology & IT Services
RAISING
A$1.2M
PRE-MONEY VALUATION
A$140M
MINIMUM INVESTMENT
A$25,000
Investment Highlights
Company Overview
Transaction Overview
Team
Video Presentation
Transaction Summary
Axiom Holographics
Raising: A$1.2M
Pre-Money Valuation: A$140M
Minimum Investment A$25,000
Investment Highlights
Innovated a new way of making hologram technology at under 5% of the cost
Clients include Airbus, Honeywell, Lockheed, British & American Defence and more
Time Magazine awarded this best new technology in its field in 2023
Currently, A$30M in signed contracts with A$9M in deposits paid
Transaction Overview
Terms of offer:
A straight equity deal were you purchase shares in the company.
The company has no preference shares, so you are in the same situation as the founders and directors themselves. Investors are welcome to visit, and will receive regular newsletters and will be invited to shareholder meetings.
Valuation and Exit:
The company is currently valued at A$140M, with expectations of continued growth as sales increase and new devices are released.
Investor exit options include a buyout by a larger company at a higher valuation, selling shares, or a public listing (likely on Nasdaq). Alternatively, as the company continues its rapid growth and transitions from expansion to profitability, dividends could become a significant source of returns.
Why is Axiom Raising Capital?
Axiom currently holds A$30M in signed contracts, with A$9M already paid in deposits. Customers pay a deposit upfront, followed by manufacturing and installation, with the remaining balance representing the main profit.
Axiom’s products carry a 75% profit margin. Sales are growing so quickly that the company must expand its installation and manufacturing teams, or else pause new sales for six months while completing existing orders and collecting final payments.
To support growth, Axiom hopes to increase sales capacity by opening additional showrooms worldwide, as most customers currently travel long distances to Australia to experience the technology in person. They also hope to expand the development team to enable the release of a new product in 2026.
USE OF FUNDS
Manufacturing / Installation / Production Teams | R&D Projects | Purchase Additional Stock | Set Up International Showrooms |
|---|---|---|---|
45%
Fill Counter
| 20%
Fill Counter
| 10%
Fill Counter
| 25%
Fill Counter
|
Company Overview
Axiom Holographics technology creates objects from light, and won TIME Magazine’s World’s Best Technology award. The company has $38M in sales, serves leading global clients, and is expanding to meet strong demand.
Market
Hologram technology is a rapidly growing market, with market size estimates ranging from $12 to $64 billion. Axiom is currently the world leader.
Axiom's current clients include Bentley, Airbus, Honeywell, Lockheed Martin, Chevron, British Defence, American Defence, Bill Gates luxury Four Seasons Hotel in the Maldives, Saudi Aramco, Australian Museum, Shanghai Museum and many governments around the world.
Prime Minister Modi of India also used Axiom’s Hologram Table to unveil Asia’s largest airport.
Beyond commercial applications, Axiom is expanding aggressively into hologram entertainment, a division experiencing rapid growth, gaining strong international traction, with record sales and global partnerships, driving multiple revenue streams worldwide.
What Axiom does:
Holograms are objects made entirely of light. Axiom develops a range of devices that project holograms, with a patented method costing under 5% of traditional manufacturing.
The company operates through two divisions. One focuses on serving governments, defence, and educational institutions with advanced holographic solutions. The other is Axiom’s Entertainment division, which creates Hologram Zoos. These attractions are like traditional zoos, but all the animals are made entirely of laser light, offering a unique and immersive experience. Each unit sells for $450k to $600k, and 43 units were sold in the first 15 months.
Axiom manufactures the core hardware components in Brisbane, Australia, while larger outer shells are produced overseas. Its proprietary technology, strong sales, and scalable production position Axiom as a leader in both enterprise and entertainment holographic markets.
Financial Growth:
Since launching, Axiom has doubled contractual revenue every year. In FY2025 the company generated $30 million and could potentially double or more in 2026, with the goal of continuing this growth trajectory until market saturation.
People:
The company has around 50 employees.
Its CEO, Bruce Dell, is one of Australia’s top inventors. Before founding Axiom Holographics, he wrote the core graphics algorithms for the Tokyo traffic authority and the French railway system.
Together with Dr. Changming, head of hardware, and Jay Barker, CTO, the leadership team won America’s Thomas Edison Award in 2024, recognized as the modern “Thomas Edisons” of our time. Previous recipients include Elon Musk and Steve Jobs. The company is led by three highly accomplished inventors.
The Chairperson is David Merson, former CEO of Mincom, which was previously the largest technology company in the Southern Hemisphere.
Credibility
In 2023, TIME Magazine awarded Axiom Holographics the title of Best Entertainment Technology in the World, an honour shared with Apple.
The previous year, Axiom appeared on nearly all major global tech news sites, including Wired and BBC, with over 100 articles in just 10 days highlighting its breakthroughs in hologram technology.
Arguably the most prestigious technology award in America is the Thomas Edison Award, named after the inventor of the light bulb and given to the modern “Thomas Edisons” of our time. Previous winners include Elon Musk and Steve Jobs. In 2024, Axiom received this award.
Axiom’s CEO also pitched to the former CEO of Netflix on an American TV show.
Previous Funding
Founders of Mincom: $1.4M at valuation of $3.5M
Leica Geosystems AG: $0.75M at valuation of $25M
Morgan’s (Australia): $0.6M at valuation of $50M
IFM: $0.5M at valuation of $75M
Uni-Innovation (Canada): $5M at valuation of $85M
Joe Ye (advisor to Softbank): $1.5M at valuation of $100M
AL TAMMAN GROUP: $4.5M at valuation of $112M
Australian Investment Network: $2M at valuation of $120M
Entrepreneurs Fund: $1.2M at valuation of $120M
In addition, around $2M has been raised on Primary markets and the Australian Angel Investment network, in 2 rounds.
After an 8month assessment the government gave Axiom one of the largest grants of 2022
Details:
Existing shareholders include those from:
Leica – a leading camera and laser scanner manufacturer from Switzerland
Mincom – previously Australia’s largest tech company; its former CEO is now Axiom’s chairman
Joe Ye – advisor to Masa San and head of SoftBank, invested as a private individual (not a direct SoftBank investment)
Al Tamman Group – associated with the Oman royal family
Morgans – Australia’s largest financial advisory firm, with all directors invested privately
Webinar Presentation
Products & Services
Axiom has released four products to date: Hologram Rooms (sold for $120k), Hologram Tables ($120k), Portable Hologram Walls ($50k), and Hologram entertainment centres ($450k). Another four devices are in development, with plans to launch one new product each year. In late 2026, Axiom aims to release a hologram dining table where guests see holographic food instead of a menu. In 2027, a line of educational products is planned, alongside medical prototypes and hologram arcade machines.
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