Bondi Born

Opportunity

Completed Offer

Business Highlights

Summary:

The Company is a luxury swimwear brand using the world’s highest quality fabrics from Italy and France. Products are certified eco-sensitive, sustainable, ethically sourced and are made in Australia. 

Company Highlights

  • Trademarked fabric exclusive to the Company with breakthrough technology that sculpts and smooths the body for superior fit, comfort and confidence
  • Highly competent and driven team with superior business and digital marketing skills plus a local Sydney team of swim/fashion production experts
  • High margin product (80%+ in own retail channels) with large global market
  • Well established range of over 120 styles plus constant new releases
  • Strong and growing brand with good social and fashion media presence
  • Target $2M revenue in FY19 and $10M revenue in FY20
  • Target >$50M p.a. global business within 5 years within $26B global market

Australian Summer Sales & 2018 Achievements:
 

  • Experienced strong Australian summer sales with 5x increase in sales from the same period last year. December online sales along surpassed $150,000 and January 2019 sales reaching $100,000
  • Released the Signature Collection of essential pieces that transcend seasonal trends, become synonymous with its brand and be marketed year-round
  • Shifted its entire business model, including production and marketing, from traditional wholesale to direct-to-consumer ecommerce, which enables Bondi Born to launch and market new products all year round
  • Continued to build on ‘Dropship’ as their secondary distribution strategy (Dropship operates by integrating their site directly to the retailer’s)
  • Appointed Sydney-based DigiVest as their global digital marketing partner:
  • Introduced video advertising as the key format in their creative strategy
  • Drove sales through their AU site of ~$150,000 in December 2018 and ~$100,000 in January 2019, up from ~$30,000/month a year earlier
  • Achieved ROAS results (return on ad spend) of between 3-1 and 6-1
  • Grown the number of Australian women purchasing through their site to ~2000 (13% of whom have purchased more than once)
  • Grown their Australian email database to 5,700 subscribers
  • Grown their Instagram following to over 42,000

Key Transaction Information

AUD Target capital raise A$1.5M (pre-money valuation A$4.5M)

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