Bondi Born

Business Highlights

Summary:

The Company is a luxury swimwear brand using the world’s highest quality fabrics from Italy and France. Products are certified eco-sensitive, sustainable, ethically sourced and are made in Australia. 

Company Highlights

• Trademarked fabric exclusive to the Company with breakthrough technology that sculpts and smooths the body for superior fit, comfort and confidence
• Highly competent and driven team with superior business and digital marketing skills plus a local Sydney team of swim/fashion production experts
• High margin product (80%+ in own retail channels) with large global market
• Well established range of over 120 styles plus constant new releases
• Strong and growing brand with good social and fashion media presence
• Target $2M revenue in FY19 and $10M revenue in FY20
• Target >$50M p.a. global business within 5 years within $26B global market

Australian Summer Sales & 2018 Achievements:
 

• Experienced strong Australian summer sales with 5x increase in sales from the same period last year. December online sales along surpassed $150,000 and January 2019 sales reaching $100,000
• Released the Signature Collection of essential pieces that transcend seasonal trends, become synonymous with its brand and be marketed year-round
• Shifted its entire business model, including production and marketing, from traditional wholesale to direct-to-consumer ecommerce, which enables Bondi Born to launch and market new products all year round
• Continued to build on ‘Dropship’ as their secondary distribution strategy (Dropship operates by integrating their site directly to the retailer’s)
• Appointed Sydney-based DigiVest as their global digital marketing partner:
• Introduced video advertising as the key format in their creative strategy
• Drove sales through their AU site of ~$150,000 in December 2018 and ~$100,000 in January 2019, up from ~$30,000/month a year earlier
• Achieved ROAS results (return on ad spend) of between 3-1 and 6-1
• Grown the number of Australian women purchasing through their site to ~2000 (13% of whom have purchased more than once)
• Grown their Australian email database to 5,700 subscribers
• Grown their Instagram following to over 42,000