
Bondi Born
Opportunity
Completed Offer
Business Highlights
Summary:
The Company is a luxury swimwear brand using the world’s highest quality fabrics from Italy and France. Products are certified eco-sensitive, sustainable, ethically sourced and are made in Australia.
Company Highlights
- Trademarked fabric exclusive to the Company with breakthrough technology that sculpts and smooths the body for superior fit, comfort and confidence
- Highly competent and driven team with superior business and digital marketing skills plus a local Sydney team of swim/fashion production experts
- High margin product (80%+ in own retail channels) with large global market
- Well established range of over 120 styles plus constant new releases
- Strong and growing brand with good social and fashion media presence
- Target $2M revenue in FY19 and $10M revenue in FY20
- Target >$50M p.a. global business within 5 years within $26B global market
Australian Summer Sales & 2018 Achievements:
- Experienced strong Australian summer sales with 5x increase in sales from the same period last year. December online sales along surpassed $150,000 and January 2019 sales reaching $100,000
- Released the Signature Collection of essential pieces that transcend seasonal trends, become synonymous with its brand and be marketed year-round
- Shifted its entire business model, including production and marketing, from traditional wholesale to direct-to-consumer ecommerce, which enables Bondi Born to launch and market new products all year round
- Continued to build on ‘Dropship’ as their secondary distribution strategy (Dropship operates by integrating their site directly to the retailer’s)
- Appointed Sydney-based DigiVest as their global digital marketing partner:
- Introduced video advertising as the key format in their creative strategy
- Drove sales through their AU site of ~$150,000 in December 2018 and ~$100,000 in January 2019, up from ~$30,000/month a year earlier
- Achieved ROAS results (return on ad spend) of between 3-1 and 6-1
- Grown the number of Australian women purchasing through their site to ~2000 (13% of whom have purchased more than once)
- Grown their Australian email database to 5,700 subscribers
- Grown their Instagram following to over 42,000
Key Transaction Information
AUD Target capital raise A$1.5M (pre-money valuation A$4.5M)