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Buy Sell Lease

Opportunity

Series “A” Capital Raising A$7.5M
Buy Sell Lease is an online real estate portal that aims to provide “everything real estate under one roof”.

Business Highlights

Buy Sell Lease is a single portal that will offer the most comprehensive listing of residential, industrial and commercial properties to buy, sell or lease in Australia. It will provide users with the information and tools they need when buying, selling or leasing a property.

Buy Sell Lease aims to have every agent in Australia promoting all of their properties on the portal free of charge, including residential, commercial, industrial and off-market.

Not only will Buy Sell Lease provide a comprehensive directory of currently available properties for sale or lease across Australia, it will also offer a full directory of real estate agencies, property, and related goods and services available at the local level. In doing so, it will offer users the ultimate convenience in searching for property-related listings and local goods and services.

Buy Sell Lease will offer real estate agents’ equity as a founding principal of the business. It is proposed that every real estate agency that uses the Buy Sell Lease platform as a collective will own 6% of the shares. These will be in the form of Class ‘B’ Shares. Namely, every agency in Australia that uses the platform will be awarded 1,000 Class ‘B’ Shares at no cost.

Buy Sell Lease will charge subscribing businesses – not real estate businesses – A$90 per month (plus GST) to advertise their goods and services directly to platform users (buyers, sellers, landlords, tenants, and real estate agencies). Subscribing advertisers will comprise the primary revenue stream for Buy Sell Lease, which is both highly lucrative and unique within the industry.
The business is projected to achieve profitability in Year 1, reaching an estimated A16M profit by Year 3.

The business model underpinning Buy Sell Lease is new to the industry and addresses the market inefficiencies currently at play. It will not only be the “go-to” site for any property available on the market but will also offer a comprehensive directory of real estate agencies and property-related goods and services. Consumers will be able to find every service they need for property transactions, management and maintenance, and agencies will be able to find every service they require in the day-to-day management of their business.

The success of REA and Domain are evidence of the demand for real estate portals in Australia. (REA shares have risen by a factor of 100 in 20 years. As of 11th March 2022, they were trading at A$127.24) The time is now right for a disruptive competitor to the two major players in this market.
Unlike its competitors, Buy Sell Lease will be free to use for both consumers and agencies, thereby providing a compelling incentive for agencies to use the portal in listing their properties. Revenue will be derived from the directory and display advertising from property-related goods and service providers from a Total Addressable market of 400,000 businesses.

The Residential Real Estate Advertising industry is in the growth phase of its life cycle. Industry value-added, which measures an industry’s contribution to the overall economy, is forecast to rise at an annualised 7.1% over the 10 years through 2023-24. This represents an outperformance of real GDP, which is forecast to grow at an annualised 2.7% over the same period.

 

Consumers
Real Estate Agents
Advertisers
One Portal

Key Information

Financials

Series “A” Capital Raising
Buy Sell Lease is seeking capital in the amount of A$7.5M to be used to launch the business, support an extensive marketing campaign strategy as well as further investment in fit-out, technology and site development.

A total of 250,000,000 shares will be issued in Buy Sell Lease from inception. The issuance of the total amount of shares at inception is to provide confidence of non dilution of share holding for shareholders.

Use Of Funds
The purpose of this Offer is to raise capital to be used to fund further site development, fitout and equipment, marketing campaigns, provide working capital and to meet costs associated with this Offer.

Term Sheet

  • The Offer will have a nominated expiration period.
  • The Offer may close early if applications for the full subscription are received.
  • A minimum investment of A$5,000 is required per Investor.
  • Series ‘A’ Shares to rank pari passu with other Series ‘A’ Shares.
  • Shareholders in excess of 10% may appoint a Director.

Team

Neaf Ziade

CEO, Managing Director and Founder

Christopher Poulos

Head of Growth, Non-Executive Director

Deborah Thomas

Non-Executive Director

Ning (Wilson) Wang

Head of IT and Development

Nick Cummins

Head of Marketing

Tim Dawson

Head of Creative and UX (User Expreience)

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