Completed Offer

Business Highlights

Business Overview

This complete fitness ecosystem centres on a unique internationally recognized training method developed by Dr Phil Maffetone, a leading US medical professional. The Company has created an ecosystem of proprietary services and products to help users gain the most out of the MAF Method:

  • Health and Fitness App
  • Complete heart-based training program
  • .Heart Rate Monitor: HR+ (HR monitoring headphones)
  • Fat Burning Metabolic Reader

This globally recognised training method is used by leading athletes all around the world and for the first time is being offered to the general public though this full suite of Fitness services.

Existing Traction

Already has significant traction across its channels:

  • 79,200 Sessions per month
  • 38,783 Newsletter Subscribers
  • 27,748 App Downloads
  • Sold 1500 HR + ear based HR monitors in Australia – commencing overseas sales
  • 400 supplement customers in US – commencing international sales
  • NDA and commercial discussions with multi-billion market cap supplier of gym equipment to provide a method to its 5 mill networked users.

Key Transaction Information

This is a pre-Series A Bridging Convertible Note on attractive terms. (Term details available in Members Only Section)

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