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How Animoca Brands became a Unicorn – A Case Study

When the leading company in NFT’S digital entertainment, blockchain and gamification wanted to increase its value it looked to PrimaryMarkets.

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Having delisted from the ASX at A$0.18 Animoca had a market capitalisation of over A$110M but its shareholders had no liquidity for their shares.

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After listing on the PrimaryMarkets Trading Platform in 2020 Animoca has now reached Unicorn status with a market capitalisation of over A$7B.

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PrimaryMarkets has now traded over 80M shares with the share price currently in the A$4.30-A$4.50 range.

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emerging success stories

Experience the new way to back tomorrow’s winners with the #1 trading platform for unlisted companies.

Join PrimaryMarkets to get access to:
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Exclusive pre-IPO investment opportunities

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Secure investing and trading online

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Share liquidity

Trusted by over 110,000 global investors and offering $4.7 billion in listings to date, you can take advantage of unique opportunities you won’t find anywhere else.

The new way to trade in unlisted shares

PrimaryMarkets is here to change the experience of trading in unlisted shares.
Using first-class technology, we’ve created a secure, independent platform for trading in unlisted companies.
Investors can take advantage of unique pre-IPO investment opportunities and companies can find the capital they need to grow.


Technology enabled platform

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Buy and sell online with real-time share price available

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Complete regulatory requirements online (AMC/KYC/Escrow)

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Global investor network

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worth of opportunities

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