Trading
Animoca Brands
Building the infrastructure for digital ownership and the tokenised economy
INDUSTRY
Technology
STATUS
trading
OPEN TO
Public
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Investment Highlights
Animoca Brands operates one of the most comprehensive ecosystems in Web3, supported by strong commercial scale, a diversified asset base and rapidly expanding user adoption.
Business Metrics
The company drives value through a broad operational footprint that includes 16 incubated projects, 3 listed liquid tokens, more than 600 portfolio companies and 4 treasury management mandates.
Tokenization Services
Animoca provides extensive token-related infrastructure, with 17 active market-making arrangements, 21 token advisory deals completed in 2024 and over 60 mandated advisory pipeline engagements.
Consumer Metrics
The ecosystem reaches more than 56 million total users and maintains 1.6 million monthly active wallets across its products and partner networks.
Financial Metrics
Animoca reported US$315 million in FY24 bookings, backed by US$293 million in cash and stablecoins and US$1.1 billion in financial assets (excluding cash and stablecoins). FY24 EBITDA was US$97 million, contributing to a US$1.4 billion asset base (excluding token reserves).
Company Overview
Mission: To deliver digital property rights to the world's Internet users thereby creating a new asset class, building new economies with a more equitable digital framework that will improve people’s lives.
Animoca Brands is the No.1 Web3 ecosystem player, distinguished by its extensive altcoin asset strategies and deep operational expertise across the blockchain, digital asset and decentralized application landscape.
Asset Accumulation
The company’s multi-pronged approach to digital asset accumulation spans treasury management, incubation and strategic investments. Through these channels, Animoca builds and monetizes a high-quality basket of altcoins—including MOCA, EDU and SAND—supported by structured token treasury strategies and targeted token investments.
Token Operations
Animoca delivers full-stack tokenization services across the Web3 landscape, including token advisory, market making and node operations. In parallel, it has developed its own major projects such as Mocaverse, The Sandbox and Open Campus, all of which drive on-chain user activity and decentralized ID infrastructure.
Ecosystem Infrastructure
These initiatives are tied together by Animoca’s broader focus on decentralized identity, user-owned data layers and scaled transaction flows (including stablecoin-based activity), forming a comprehensive foundation for consumer and institutional Web3 adoption.
Commercial Strategy
Asset Accumulation
This pillar deploys pooled capital into the Web3 sector through direct and syndicated investments, venture financing via Animoca Ventures (with US$100 million committed), alpha and OTC trading and treasury management. Supported by a portfolio of more than 600 companies and over 70 new investments in 2024, value is realized through investment gains, treasury performance and venture fund returns.
Token Operations
Animoca’s tokenization function enables Web3 projects to access liquidity, advisory expertise and market infrastructure. The company completed 21 advisory deals in 2024 and maintains 17 ongoing market-making mandates, 16 node operations and a pipeline of more than 60 mandated advisory engagements. Monetization is driven by advisory fees, trading spreads and token incentives.
Web3 Projects
The company also builds and operates high-utility Web3 products with real-world applications, including Mocaverse (decentralized ID and consumer data), The Sandbox (metaverse platform), Open Campus (Web3 education), GAMEE (Telegram gaming), a JV with Standard Chartered Bank and Hong Kong Telecom aiming to be a licensed stablecoin issuer and NEOM-aligned infrastructure. These platforms support millions of users and generate recurring revenue through service fees, take-rates, partnerships and metaverse-based transaction flows.
Crypto Investment Thesis
Experienced and Respected Leadership Team
Yat Siu
Co-Founder, Executive Chairman and Managing Director
Web3 thought leader, Advisor to BAFTA, Director of Asian Youth Orchestra. World Economic Forum Global Leader of Tomorrow.
Evan Auyang
Group President
Previously MD of GLG International, Deputy MD of KMB/TIH, ex-McKinsey, Citigroup, INED of SHK&Co., Asia Financial Hidgs, Urban Renewal Authority.
Robby Yung
CEO, Investments
Co-founder and CFO of Redgate Media (sold to HKG: 8202), Co-founder of One Media Group (HKG: 426), Founder/CEO of One Studio.
Alan Lau
Chief Business Officer
Former chairman and CEO of Tencent WeSure, Asia head for McKinsey Digital and the Greater China head for the Corporate Finance Practice, Vice-chair of M+ Art Museum in Hong Kong.
Minh Do
Chief Operating Officer
Previously lead of Greater China business of GLG International, Dual qualified attorney in Hong Kong and New York.
Jared Shaw
Chief Financial Officer
Former Head of Finance and Head of Internal Audit at Gemini, Former financial services consultant at E&Y and portfolio manager at Goldman Sachs.
Jamii Quoc
General Counsel
Previously General Counsel at Meridian Capital and Partner at Kirkland & Ellis.
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