Fanatics

Investment Highlights

Company Overview

The company began as an American online retailer of licensed sportswear and merchandise, which operates the e-commerce businesses of major professional sports leagues and media brands, as well as hundreds of collegiate and professional team properties.

In 2011, Rubin acquired Fanatics from its founders, brothers Alan and Mitchell Trager; the Florida-based sports retailer had an e-commerce presence across college and professional teams, and the new assets merged into GSI.[9]

Rubin sold GSI to eBay later that year for $2.4B and bought back the sports e-commerce business, which included online stores for all North American sports leagues along with hundreds of teams and colleges, keeping the name Fanatics, Inc. for the new company moving forward.

Fanatics designs, manufactures, and distributes:

• Licensed Sports Apparel: Official gear for leagues like MLB, MLS, NBA, NFL, NHL, NASCAR, Formula 1, WWE, and NPB.
• Trading Cards: Collectible cards related to sports.
• Digital Collectibles/NFTs: Non-fungible tokens related to sports.
• Sports Merchandise: A wide range of fan gear and jerseys.
• Sports Betting and iGaming: Expanding into the betting and gaming space.

Brands and Subsidiaries:

Fanatics operates under various brands, including:

• FansEdge
• Kitbag
• Majestic
• Mitchell & Ness
• Top of the World
• Topps

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