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Trading

Fanatics

Manufacturer and online retailer of licensed sportswear for various professional sports leagues and teams

nfl

INDUSTRY

Licensed Sportswear

STATUS

Trading

OPEN TO

Public

Investment Highlights


The company began as an online retailer of licensed sportswear and merchandise
Fanatics operates the e-commerce businesses of major professional sports leagues, media brands, and hundreds of collegiate and professional team propertie

Company Overview


Fanatics Inc. is an American manufacturer and online retailer of licensed sportswear for the MLB, MLS, NBA, NCAA, NFL, NHL, NASCAR, Formula 1, WWE and NPB. They sell sports collectibles, NFTs, trading cards, and sports merchandise, as well as sports betting and iGaming.

The company began as an American online retailer of licensed sportswear and merchandise, which operates the e-commerce businesses of major professional sports leagues and media brands, as well as hundreds of collegiate and professional team properties.

In 2011, Rubin acquired Fanatics from its founders, brothers Alan and Mitchell Trager; the Florida-based sports retailer had an e-commerce presence across college and professional teams, and the new assets merged into GSI.[9]

Rubin sold GSI to eBay later that year for $2.4B and bought back the sports e-commerce business, which included online stores for all North American sports leagues along with hundreds of teams and colleges, keeping the name Fanatics, Inc. for the new company moving forward.

nascar

Fanatics designs, manufactures, and distributes:

  • Licensed Sports Apparel: Official gear for leagues like MLB, MLS, NBA, NFL, NHL, NASCAR, Formula 1, WWE, and NPB.
  • Trading Cards: Collectible cards related to sports.
  • Digital Collectibles/NFTs: Non-fungible tokens related to sports.
  • Sports Merchandise: A wide range of fan gear and jerseys.
  • Sports Betting and iGaming: Expanding into the betting and gaming space.

Brands and Subsidiaries:

Fanatics operates under various brands, including:

  • FansEdge
  • Kitbag
  • Majestic
  • Mitchell & Ness
  • Top of the World
  • Topps

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