Hootesuite

Investment Highlights

Company Overview

Hootsuite is a platform for managing social media programs across multiple social networks.

The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.

The company has more than 18M users in over 175 countries.

Its business strategy allows users free basic service with payment for additional features.

The service is commonly used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Instagram and Mixi. Companies and organizations known to use Hootsuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The Gap and LHC.

Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account.

Connected with multiple social networks and 100s of apps. Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role. With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

Hootsuite is one of the most popular social media management tools for small-business marketers. In fact, the product ranks first on our list of the top 20 most popular social media marketing software.

Financials

Total Funding (as of June 2021) – US$299.9M

Last funding round (March 2018) – US$50M debt

Enterprise Value US$860M

Team

News