Juul Labs

Get your smoke on with electronic nicotine vaporizers







Investment Highlights

29 Technology Products




Company Overview

Juul Labs, Inc. is an American electronic cigarette company that spun off from Pax Labs in 2017. It makes the Juul electronic cigarette, which atomizes nicotine salts from leaf tobacco supplied by one-time-use cartridges.

Juul Labs is a developer of electronic cigarette products designed to offer adult smokers alternatives to combustible cigarettes

Juul Labs is on a mission to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

Juul Labs purpose is to provide adult smokers worldwide an alternative to combustible cigarettes. We do not want any non-nicotine users, especially those underage, to try our products, as they exist only to transition adult smokers away from combustible cigarettes.

This is an urgent mission. Despite decades of positive, downward trends in smoking rates, one billion adults worldwide still smoke, including more than 34 million Americans. The cost in lives, health and economic impact is enormous. Indeed, no other single cause of death, disease or healthcare spending rivals the combustible cigarette.

In the fight to reduce this harm, we must all be clear in our message: Those who don’t use nicotine should never start. Anyone who smokes should quit. Adult smokers who have not successfully quit should completely switch to potentially less harmful alternative nicotine products.

Vapor products like JUUL products are one such alternative.

Designed for genuine satisfaction. JUUL products deliver an exceptional nicotine experience designed for adult smokers looking to move away from traditional cigarettes.

Shop JUUL products and join our monthly subscription service that delivers to your door, saving you time and money.


Total funding amount – US$15.1B

Last funding round – debt – February 2020 US$721M (no of total funding rounds 11).

Enterprise Value US$38.85B


  • Management

  • Directors

Kevin Burns


James Monsees


Ashley Gould


Tim Danaher


Adrian Punderson


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