Picsart

Investment Highlights

Company Overview

Picsart is a technology company based in Miami, Florida, United States and Yerevan, Armenia that develops the Picsart suite of online photo and video editing applications, with a social creative community. The platform allows users to take and edit pictures and videos, draw with layers, and share the images on Picsart and other social networks. It is one of the world's most popular apps, with reportedly more than 1 billion downloads across 180 countries.

Picsart develops mobile apps, and a set of web browser tools for editing videos and photos. The app and website tools support social networking activities. A superb feature of this app is the AI image generator tool to convert our text into an image, as well as a background eraser to erase unwanted objects and replace the background. Its unique filters like blur, retro, VHS, or Y2K create dramatic images like a piece of art.

The apps include:

• Picsart Photo & Video Editor - a photo and video editing app with tools to add filters and various effects, with social network integration. The app is free to use and offers in-app purchases of stickers and other graphic elements.
• Picsart Animator - an animation app allowing the creation of cartoon videos, GIFs and other animation.
• Picsart Color - a drawing and painting app
• Picsart GIF & Sticker Maker - an animated GIF and sticker generator
• SketchAI - an app that turns drawings and photos into digital art using generative AI 

The apps are available on iOS, Android, and Windows mobile devices.

Picsart's web browser tools for PCs have the same features as the Picsart Photo & Video app, but are designed for web browsers on PCs running Windows 8.1 or higher.

Built-in social networking features with the apps and website tools allow users to comment, favorite, and follow others using the tools.

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