PictureWealth Holdings

Protecting and Enhancing Personal and Financial Health

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INDUSTRY

Financial Services

STATUS

Trading

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Public

Investment Highlights

Company Overview

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Investment Highlights

Current annual revenue of AU$70 million and Funds under advice having grown to AU$8 billion.

Financial Advisor numbers exceeding 120.

The PictureWealth proprietary wealth management platform having entered its next important phase. By leveraging an already deeply-integrated database, PictureWealth is developing additional capabilities in machine learning and artificial intelligence to further enhance insights and to provide personalised advice.

Focus is on acquiring high-margin, recurring revenue financial planning clients from established Financial Advisory firms.

Company Overview

PictureWealth offers a unique opportunity to participate in the forefront of financial innovation. Investors can not only benefit from the company's strategic growth initiatives and market expansion, but they are also invited to contribute to add strategic value. With a solid foundation, scalable business model, and a clear vision for the future, PictureWealth represents a remarkable investment proposition in the thriving FinTech sector.

PictureWealth, established in 2017 and headquartered in Perth, Australia, is a fintech company dedicated to enhancing individuals' financial well-being through innovative technology solutions. The company's flagship platform enables users to consolidate and visualize their financial information, offering a comprehensive view of assets, liabilities, income, and expenditures. This holistic approach empowers clients to make informed financial decisions and achieve greater financial clarity.

In pursuit of growth and expansion, PictureWealth has successfully secured multiple funding rounds. Notably, in February 2022, the company raised $14 million in a Series A investment, bringing its total funding to approximately $30 million. This capital infusion has been strategically allocated to enhance the company's technology infrastructure and to facilitate the acquisition and digitization of financial planning practices.

Demonstrating a robust commitment to broadening its service offerings and national presence, PictureWealth has engaged in strategic acquisitions. In May 2023, the company acquired Futuro Financial Services and Insight Investment Services, significantly expanding its adviser network and solidifying its footprint across Australia.

The leadership team at PictureWealth comprises seasoned professionals with extensive experience in the financial services and technology sectors. Co-founder and Group CEO David Pettit is recognized for his forward-thinking approach to fintech innovation. Chief Operating Officer Luke Taylor, who joined the company in 2024, brings a wealth of experience in digital marketing and technology development, aligning with PictureWealth's mission to make financial well-being accessible to all Australians.

PictureWealth's strategic initiatives, including substantial funding acquisitions and the integration of complementary businesses, position the company for sustained growth and innovation in the financial technology sector.