The U Group & Co Ltd

Investment Highlights

Company Overview

About the U Group

The U Group is a protagonist for the ethical acquisition and safe protection of all consumer data it receives from its large number of subscribed App users, against awards that are tailored to be fair to the company’s App users.

The company’s technology allows it to rapidly extract and process detailed consumer purchase data from receipts.  This data is then monetised by selling the resulting, intelligent market information to brands and market research firms alike, enabling these clients to make confident business decisions, based on the market facts and trends documented by the U Group’s reports.

The U Group Business

U Group strives to bring market-leading speed, accuracy and transparency to the consumer data industry. The company delivers valuable consumer choice insights to its clients, be they consumer brands or market research firms. 

The Data Collection and Reporting

Using proprietary data capture technology, the U Group uses AI to extract detailed information from online & offline receipts that have been securely shared with U Group by users of its mobile phone App.

When processed and statistically analysed, the now valuable and timely data informs clients of the U Group about the preferences of shoppers across the various age or income groups, documenting how any specific consumer preferences change over time.

Rewarding Consumers for Sharing Purchase Receipt Data

U Group ethically and fairly rewards those consumers using its mobile phone App for entrusting them with their receipt copies, while securely protecting their privacy and receipt data. 

In addition to the rewards paid to them, the users of the U Group App benefit directly from preserving, categorising and storing their own purchase history and invoice copies which often include product warranties that may become important later.

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