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The U Group & Co Ltd

Building the data of tomorrow, for the business of today







Investment Highlights

The U Group uses sophisticated, proprietary technology to extract and process information from online & offline purchase receipts, ethically acquired from consumers against rewards

After processing this raw consumer choice information, the resulting, valuable insights are then sold to the company’s clients, notably major brand owners and market research firms

The U Group website displays the names of some of its corporate customers here

The U Group sources, processes and sells its collected, processed and analysed consumer data to major brands, companies and market research firms around the World

Company Overview

About the U Group

The U Group is a protagonist for the ethical acquisition and safe protection of all consumer data it receives from its large number of subscribed App users, against awards that are tailored to be fair to the company’s App users.

The company’s technology allows it to rapidly extract and process detailed consumer purchase data from receipts.  This data is then monetised by selling the resulting, intelligent market information to brands and market research firms alike, enabling these clients to make confident business decisions, based on the market facts and trends documented by the U Group’s reports.

data gathering

The U Group Business

U Group strives to bring market-leading speed, accuracy and transparency to the consumer data industry. The company delivers valuable consumer choice insights to its clients, be they consumer brands or market research firms. 

The Data Collection and Reporting

Using proprietary data capture technology, the U Group uses AI to extract detailed information from online & offline receipts that have been securely shared with U Group by users of its mobile phone App.

When processed and statistically analysed, the now valuable and timely data informs clients of the U Group about the preferences of shoppers across the various age or income groups, documenting how any specific consumer preferences change over time.

Rewarding Consumers for Sharing Purchase Receipt Data

U Group ethically and fairly rewards those consumers using its mobile phone App for entrusting them with their receipt copies, while securely protecting their privacy and receipt data. 

In addition to the rewards paid to them, the users of the U Group App benefit directly from preserving, categorising and storing their own purchase history and invoice copies which often include product warranties that may become important later.


Product Data Categorisation

The U Group App handles both on-line and paper receipts. The receipt information is immediately processed by machine-learning software so receipts for multiproduct purchases are broken down to detailed information about each individual product and then categorised accordingly. 

Verified Data

U Group data is collected in real time by real people and is therefore unaffected by search bots, collection bias or direct fraudulence. Clients of U Group are sure to receive only accurate and verified data.


  • Startup of the Year Finalist – ARN Innovation Awards 2021
  • Startup of the Year – 2020 My Business Awards
  • The iAwards 2020 - Startup of the Year Semifinalist
  • Merit Award for startup of year 2020 – Lateral INCITE Awards

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