Animoca Brands Case Study

About Animoca Brands

Animoca Brands achieves Unicorn status May 2021.

Animoca Brands develops and publishes a broad portfolio of online gaming products.
Games include the REVV token and SAND token; with original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Marvel, WWE, Power Rangers, MotoGP™, and Doraemon.

Its portfolio of blockchain investments and partnerships includes.

  • Sky Mavis (Axie Infinity), Dapper Labs (CryptoKitties and NBA Top Shot), OpenSea, Harmony, Bitski, and Alien Worlds.
  • Blockchain NFT gaming platform


    Global Metaverse NFT gaming company.

    Unicorn Trading status reached.

    Listed at $100M in 2020. Now trading at $7B.

    Trading Volume in 1 year – $200M.

    Lessons Learnt

    Building of shareholder liquidity

    Trading visibility with clear market depth

    Sophisticated Investor, Institutional & Family Offices engagement

    Regular market communication

    Trading promotion

    Ability to facilitate secure international transactions