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How Animoca Brands became a Unicorn – A Case Study

When the leading company in NFT’S digital entertainment, blockchain and gamification wanted to increase its value it looked to PrimaryMarkets.

Having delisted from the ASX at A$0.18 Animoca had a market capitalisation of over A$110M but its shareholders had no liquidity for their shares

After listing on the PrimaryMarkets Trading Platform in 2020 Animoca reached Unicorn status with a market capitalisation of over A$7B.

PrimaryMarkets has now traded millions of shares for Animoca shareholders.

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The new way to trade in unlisted shares

PrimaryMarkets is here to change the experience of trading in unlisted shares.
Using first-class technology, we’ve created a secure, independent platform for trading in unlisted companies.
Investors can take advantage of unique pre-IPO investment opportunities and companies can find the capital they need to grow.


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